Tall Ships Toast


There are tall ships,
And there are small ships,
And there are ships that sail the sea,
But the best ships, are friendships,
So here’s to you and me!

During the month of July 2020, we celebrated (and continue to throughout the year) the 50th Anniversary of Black Tot Day with the 'Tall Ships Toast’. It was chanted passionately several times by rum fans the world over during our Black Tot 24-Hours Rum Festival on 31st July and we hope you all toasted a tot with it too!

This salute was originally found painted outside an old distillery in Ireland and is rooted in the idea of friendship both near and far, and something we want to share with you all around the world to celebrate this Black Tot Day 50th anniversary year!

We ran a #BlackTotToast social media competition back in July 2020, challenging entrants to provide us with their creative renditions of the Tall Ships Toast (winner getting their rum ration for a month) and we were not disappointed! We had some wonderful, funny and creative entries - but there could only be one winner and that was Arnaud Letellier with his brilliant Black Tot Lego toast!

Watch this space and our social media channels @blacktotrum for future competitions.


Arnaud Letellier's (@darksplinter_) Lego Tall Ships Toast


TERMS & CONDITIONS - Competition ended on 1st August 2020

  • These are the rules for the Black Tot’s Tall Ships Toast competition.

  • Entry instructions are deemed to form part of these terms and conditions.

  • By participating in the Promotion all entrants will be deemed to have accepted and be bound by these terms and conditions.

How to enter the promotion

  • To enter: take a photo or record a video of your creative interpretation of the Tall Ships Toast during Black Tot month, July, and post it on Instagram and/or Facebook.

  • On Instagram: the entrant must follow and tag @blacktotrum and use hashtag #BlackTotToast to enter.

  • On Facebook: the entrant must follow and tag the Black Tot Rum page (@blacktotrum) and use hashtag #BlackTotToast to enter.

  • The entrants' social media profiles will need to be public so we can have access to the posts.

  • Entries cannot be posted in temporary 'story' form, but must be a permanent post.

  • All entries and toasts must respect the local social distancing rules valid at the time and in the entrant’s region.

  • Toasts don’t need to be in person.

  • The entrants must be legally able to drink in the country we are shipping to in order to enter.

  • Alcohol consumption is not mandatory.

  • The Promoter may, in their sole discretion, disqualify entries deemed to be non-compliant with these terms and conditions and they reserve the right to disqualify any entrant whose conduct may be unlawful or otherwise bring the promotion into disrepute. In the event of such disqualification the Promoter may award the application prize to another entrant.

  • The promotional period ends at 11.59PM GMT on 1 August 2020.

  • The Promoter's decision about whether entries have been received in time will be final.

How and when will the winner be chosen and announced?

  • The winner will be defined according to the following criteria:

    1. 50% of the final score will come from the number of likes and shares the consumers got in their post;

    2. 50% of the final score will come from our qualitative evaluation of the toast’s creativity.

  • The winner will be chosen by Friday 7th August.

  • The Promoter will use reasonable efforts to contact the winners via Direct Messaging on Instagram and/or Facebook.

  • The winners must respond to this message within 14 days or he/she will automatically be disqualified and another winner will be chosen.

  • The Promoter reserves the right to repeat this process as often as is necessary.


  • The winner will win their Rum Ration for a month. That equals to 3 bottles of Black Tot Finest Caribbean.

  • The prize can only be shipped to countries that Elixir Distillers is able to ship to through its delivery partner The Whisky Exchange – click HERE for a full list (link to https://www.thewhiskyexchange.com/customerservice/delivery-charges ).

  • The prize will be shipped to the winner within 30 days of the winner announcement, given that the winner is eligible to receive the prize and has replied to the Promoter with their delivery details.

  • No alternative prize is available.

  • There is no cash alternative for the Prize in whole or in part.

Promotion Publicity

  • The entrant and the individuals who participate in the Prize will be required to participate in publicity connected with the Promotion.

  • By participating in the Promotion, the winners agree that the Promoter will have the right, without additional payment or permission, to use their names and counties of residence for the purposes of announcing the winners and for related promotional purposes.

  • Any copyright in photographs, images or film that contain entrants in connection with the Promotion belong to the Promoter and can be used in any media across the world, at any time, without restriction.

  • The best videos will be selected to air during Black Tot’s “24 hour Rum Festival” 15 mins intervals.

  • Please note that any winners under the age of 25 will not be eligible to participate in publicity.

Your Privacy

  • The Promoter will only use personal data submitted by entrants in accordance with its Privacy Policy, which is available by clicking HERE (link to our Privacy Policy) and will only be used for the administration of this Promotion, unless consent is obtained to use the personal data, submitted by entrants for other purposes such as marketing and other promotions.

Brand Protection

  • The winners must not do anything which could, in the reasonable opinion of the Promoter, bring the Promoter, Black Tot or any of the Associates into disrepute before, during or after this Promotion or while participating in the Prize.


  • The Promoter is Speciality Drinks Ltd t/a Elixir Distillers.

  • The Promoter's decision on all aspects of this Promotion is final and binding.

  • The Promoter has the right to refuse to award the Prize to anyone whom it reasonably believes has broken any of these rules.

  • The Promoter takes no responsibility for any entry, claim or communication that is lost, delayed, misdirected, corrupted or incomplete or which cannot be delivered for any technical, delivery or other reason.

  • In the event of circumstances outside the reasonable control of the Promoter, or otherwise where fraud, abuse and/or an error (human or computer) affects or could affect the proper operation of this Promotion or the awarding of the Prize and only where circumstances make this unavoidable, the Promoter reserves the right to cancel or amend the Promotion or these terms and conditions at any stage, but will always endeavour to minimise the effect to participants in order to avoid undue disappointment.

  • The Promoter reserves the right to refuse to award the Prize, withdraw Prize entitlement, refuse further participation in the Promotion or disqualify an entrant if there are reasonable grounds to believe: (a) there has been a breach of these terms and conditions (or the spirit of them); (b) a participant has gained unfair advantage in participating in the Promotion; or (c) a participant has won using fraudulent means. The Promoter will be the final arbiter in all decisions and no correspondence will be entered into in relation this clause.

  • By participating in this Promotion, the entrants agree that, to the extent permitted by law, the Promoter is not liable for any injury, loss or damage to persons or property which may be caused, directly or indirectly, from any entrant's participation in the Promotion or from the winners participating in the Prize (except for any negligence or liability by law).

  • These terms and conditions prevail in the event of any conflict or inconsistency with any other communications, including advertising or promotional materials. Please retain a copy for your information.

  • The Promoter encourages responsible drinking and encourages consumers to read http://www.drinkaware.co.uk/ for more information.

  • Any dispute arising in connection with this Promotion shall be governed by the law of England and the courts of England shall have exclusive jurisdiction.


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